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Open invitation to the Procter & Gamble Summer Innovation Bootcamp



Procter & Gamble Summer Innovation Bootcamp «The Internet of Things – A Design Thinking Approach»

At Elisava & The Innovation Kitchen in Barcelona

How to Participate?

1. Fill out your registration at this form. 2. Upload a 1 minute video to The Innovation Kitchen Facebook page telling us why you are the most elegible candidate for participating in this Bootcamp. 3. We´ll let you know if you have selected to participate in this adventure. 4. Deadline for registration and video upload august 15 /2015.

Who is eligible? Curious people from technology, economics,design or arts background are welcome. People familiar or interested in IoT technology or willing to learn more your it? Open-minded, quick-learner, hard-working and curious people.

MIDI -The Master’s Degree in Research for Design and Innovation of ELISAVA, HTW Berlin and The Innovation Kitchen present «The Internet of Things – A Design Thinking Approach» 3, 4 and 5 September.

We all have a ‘smart’-phone. What if other things were ‘smart’?

Like a ‘smart’-bottle that measures my water consumption or a ‘smart’-basketball that provides me with feedback about my game? What is the value of having a ‘smart’-fridge that provides me with information about my aliments? These are the next generation connected products. What is their value for individuals and society? Are these solutions human-centered or technology-centered?

What can the Internet of Things do for the end-user and how can companies communicate the value of Iot to the still very confused and fuzzy-informed consumer?

With tools and methods of Design Thinking and connected approaches you will discover needs and provide solutions starting with the questions above.

You will work with a global company on a real challenge!

You will learn Design Thinking by doing with two international professors and experts!

You will collaborate in interdisciplinary teams from Barcelona and Berlin and pitch your idea!

The winning ideas will be rewarded!

Don’t miss it.


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