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Our Team at la Innovation Kitchen

About us

The teamwork behind the magic

Jorge Rodriguez La Innovation Kitchen

Jorge Rodríguez

Partner CEO 

​Partner of DesignThinkers Spain, business and government consulting. Creator and former director of MIDI and MADE, Master in Research for Design and Innovation at ELISAVA- Pompeu Fabra University. Creator of the MIDI Innovation System, and the Trendslab research method.


Partner and active member of AlgoBuenoStudio, ABAC,  and member of the board of the Artehoy Foundation in Colombia.


Currently researching Post-institutional Learning and Education and Culture Design and Management  in Organisations

Daniel Zentgraf La Innovation Kitchen

Daniel Zentgraf

Partner CFO 

Partner and active member of DesignThinkers Group Spain, AlgoBuenoStudio, ABAC,  and board member of the Artehoy Foundation in Colombia.


Former Academic Manager for the MIDI and MADE Masters Programs at ELISAVA (U. Pompeu Fabra). Photography Production at IED, and Photocircuits in Barcelona. 


Currently, one of the partners of Design Thinkers Spain, a business and government consultancy. Sound Creator, and professor for more than 15 years

Lawrence Zeegen

Lawrence Zeegen

Associate UK 

With a career spanning over three decades, I have held senior academic and administrative posts leading some of the foremost art, design, and media faculties in UK universities. 


Most recently, as interim Pro Vice-Chancellor and Executive Dean, I led the Faculty of Arts, Design and Media, the largest of its kind in the UK, and was a member of the executive board at Birmingham City University. Currently Researching Generation Alpha and the Future of Education.

Project Assistant La Innovation Kitchen

Uriel Ramírez

Project Assistant

Responsible for digital media management. 

Currently, he creates our strategies for improving our user experience, develops community, and designs marketing strategies for our brands. Industrial designer from The Monterrey Tech and master in research for Design and Innovation from Elisava UPF

Toni Colomer

Coaching & Learning Associate Spain

​Currently responsible for Graphic Design and Decorations in the TV3 Programs area, Televisió de Catalunya. 

Director of the Postgraduate course in Motion Graphics and 3D at the Idep Barcelona school. With over 20 years of experience in teaching, he is currently focused on the application of Design Thinking techniques in the ideation phase and development of communication strategies. 

Bachelor of Fine Arts, specialty Graphic Design from the University of Barcelona.

Federico Granda La Innovation Kitchen

Federico Granda

Associate Mexico

Business and Innovation consultant, serial entrepreneur and former Marketing Director at the Colombian Securities Exchange. 15 years’ experience in innovation, business model design, marketing, new business and account management.

Design Thinkers Group Global Team 2020


Let's get in touch!

C/ Jaume I, 34 Sant Boi de Llobregat,  08830 Barcelona  Spain

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