
About us
The teamwork behind the magic

Jorge Rodríguez
Partner CEO
Partner of DesignThinkers Spain, business and government consulting. Creator and former director of MIDI and MADE, Master in Research for Design and Innovation at ELISAVA- Pompeu Fabra University. Creator of the MIDI Innovation System, and the Trendslab research method.
Partner and active member of AlgoBuenoStudio, ABAC, and member of the board of the Artehoy Foundation in Colombia.
Currently researching Post-institutional Learning and Education and Culture Design and Management in Organisations

Daniel Zentgraf
Partner CFO
Partner and active member of DesignThinkers Group Spain, AlgoBuenoStudio, ABAC, and board member of the Artehoy Foundation in Colombia.
Former Academic Manager for the MIDI and MADE Masters Programs at ELISAVA (U. Pompeu Fabra). Photography Production at IED, and Photocircuits in Barcelona.
Currently, one of the partners of Design Thinkers Spain, a business and government consultancy. Sound Creator, and professor for more than 15 years

Lawrence Zeegen
Associate UK
With a career spanning over three decades, I have held senior academic and administrative posts leading some of the foremost art, design, and media faculties in UK universities.
Most recently, as interim Pro Vice-Chancellor and Executive Dean, I led the Faculty of Arts, Design and Media, the largest of its kind in the UK, and was a member of the executive board at Birmingham City University. Currently Researching Generation Alpha and the Future of Education.
Uriel Ramírez
Project Assistant
Responsible for digital media management.
Currently, he creates our strategies for improving our user experience, develops community, and designs marketing strategies for our brands. Industrial designer from The Monterrey Tech and master in research for Design and Innovation from Elisava UPF

Toni Colomer
Coaching & Learning Associate Spain
Currently responsible for Graphic Design and Decorations in the TV3 Programs area, Televisió de Catalunya.
Director of the Postgraduate course in Motion Graphics and 3D at the Idep Barcelona school. With over 20 years of experience in teaching, he is currently focused on the application of Design Thinking techniques in the ideation phase and development of communication strategies.
Bachelor of Fine Arts, specialty Graphic Design from the University of Barcelona.

Federico Granda
Associate Mexico
Business and Innovation consultant, serial entrepreneur and former Marketing Director at the Colombian Securities Exchange. 15 years’ experience in innovation, business model design, marketing, new business and account management.

Contact
Let's get in touch!
Travessera de Gràcia 294
08025 Barcelona Spain