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Our Team at la Innovation Kitchen

About us

The teamwork behind the magic

Jorge Rodriguez La Innovation Kitchen

Jorge Rodríguez

Partner CEO 

​Partner of Los ReThinkers, business and government consulting. Creator and former director of MIDI and MADE, Master in Research for Design and Innovation at ELISAVA- Pompeu Fabra University. Creator of the MIDI Innovation System, and the Trendslab research method.


Partner and active member of AlgoBuenoStudio, ABAC,  and member of the board of the Artehoy Foundation in Colombia.


Currently researching Post-institutional Learning and Education and Culture Design and Management  in Organisations

Daniel Zentgraf La Innovation Kitchen

Daniel Zentgraf

Partner CFO 

Partner and active member of Los ReThinkers, AlgoBuenoStudio, ABAC,  and board member of the Artehoy Foundation in Colombia.


Former Academic Manager for the MIDI and MADE Masters Programs at ELISAVA (U. Pompeu Fabra). Photography Production at IED, and Photocircuits in Barcelona. 


Currently, one of the partners of Los ReThinkers, a business and government consultancy. Sound Creator, and professor for more than 15 years


Mercedes Otegui

Project Assistant

Responsible for digital management. 

Currently, he creates our strategies for improving our user experience, develops community, and designs marketing strategies for our brands. Graphic and interior designer from ORT University Uruguay, Masters in Coolhunting and Design Thinking in Elisava and currently student of Master in Desing Research in BAU Barcelona.

Global network

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Let's get in touch!

C/ Jaume I, 34 Sant Boi de Llobregat,  08830 Barcelona  Spain

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