First approach


We are Yugen, we anticipate changes with authenticity, harmony, teamwork, creativity and authenticity.


Our team is proactive and interdisciplinary, actually co-working with Zobele Group a B2B company focused on the air care systems.

Our challenge: Create air experiences using interconnected IoT systems. To drive the next generation of smart in Air Care segment and create value to Zobele’s clients and consumers.


To dive trough this challenge we will diverge and converge, discovering defining and developing, using tools like: Street hunting, net-hunting, urban immersion, interviews, workshops, focus groups etc.

We choose trends mapping as a starting point of the discovering phase…

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