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First approach


Yugen


We are Yugen, we anticipate changes with authenticity, harmony, teamwork, creativity and authenticity.

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Our team is proactive and interdisciplinary, actually co-working with Zobele Group a B2B company focused on the air care systems.

Our challenge: Create air experiences using interconnected IoT systems. To drive the next generation of smart in Air Care segment and create value to Zobele’s clients and consumers.


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To dive trough this challenge we will diverge and converge, discovering defining and developing, using tools like: Street hunting, net-hunting, urban immersion, interviews, workshops, focus groups etc.

We choose trends mapping as a starting point of the discovering phase…

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