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After the investigation, we focus on finding alternatives to bring value to this platform in order to make it attractive to the market and appealing to the target, having a coherent approach to ensure solutions for their needs, expectations and the current online dynamics.

We brought out 4 main ideas:

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At this point, the 4 ideas worked separately and are characteristics that the platform will have to work as a space for creative co-production. But it was necessary to mix them and find a unique idea that describes better how this platform could work.

We called it the idea crash match

In other words,  creatives have a profile inside the platform where they have to describe accurately themselves,  professional skills and personal aspects must be included; the platform match the participants as ideal partners they could have affinities in any aspect or they may not,  this to keep the idea to challenge creators to be out of the comfort zone…

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