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RECAP/ First presentation Cool&TheHunt

Hi there!!

En este posteo vamos a hacer un recap de lo que fue nuestra primera presentación.

A partir del análisis semántico, del challenge identification y de la investigación extensa que hicimos con respecto a esta tecnología; reconocemos tres ejes que guiarán nuestra investigación:


1) Escenario Actual

Patrones: Espacios físicos con experiencias virtuales, productos actuales que generan experiencias novedosas, productos que cubren necesidades actuales, rápida respuesta al covid

2) Valor Agregado

Patrones: Nuevos modelos energéticos sostenibles, alternativas en el consumo del plástico

3) Nuevos Lenguajes

Patrones: Nuevos lenguajes colectivos, productos que cubren nuevas necesidades, cambios en los sistemas de alimentación, reinvención en el uso del plástico, rápida respuesta a la crisis del covid, evolución de los wearables, prótesis inteligentes.


A partir de estos ejes, reconocimos las señales y patrones que se encuentran enmarcadas dentro de cada uno. Nos fue útil hacer este tipo de diagrama para organizar la información y se pueda entender más facilmente.


CONCLUSIONES


We started the research stage with some difficulties, because in our case the challenge is quite broad and it has many implications. We wanted to investigate everything at once, all possible signals of all types in response to all our questions and doubts.

After realizing this, we made the decision to make a new approach, because the previous way of working wasn't leading anywhere. That is why we did a review of the challenge identification and we were able to obtain a focus question which is what helped us to organize the ideas and the search method, from now on.

We consider that we need to move forward identifying current and future opportunities and scenarios, while taking into account the real capabilities and limitations of the client.

Researching the world of technology is quite complicated, because it is very broad and at the same time its progress is quite fast compared to what we manage to adapt to.


NEXT STEPS


· A short review of what has been done so far after the feedback of the first presentation and validate it with our client

· Always verify that each step responds in accordance with the proposed challenge

· After having clear patterns, we need to continue with the next phase of drivers and actionable needs, to identify from the perspective of our client why are they doing what they do

· And then start with the second stage of Analysis and the behavior of our patterns and their cycles, to then identify trends and obtain our insights to identify opportunities that will lead us to take more precise actions.


Thank you for reading!


Les dejamos el link de nuestro Miro Board para que se den una vuelta y vean en detalle el proceso de nuestra investigación.


https://miro.com/app/board/o9J_kg80dBM=/


Nos vemos en la siguiente presentación!

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