The people behind this business are Pablo and Cristina. Six years ago they sat on the sofa on a calm day and gave life to their online store.
Pablo is an enthusiast of innovation and was one of the facilitators in the Design Thinking Week. So, we had an opportunity to introduce Grey Matters to all the staff in an informal conversation at Elisava.
Before the first client meeting we studied the previous report of Eureka where they exposed 4 scenarios after a very good cool hunting research, we had a meeting with Eureka and fulfilled the Challenge Identification canvas. All this previous work helped us to be prepared and focused on the “grey areas” we wanted to explore.
Our meeting happened on March 20th…
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