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User Analysis

After an extensive week of interviews with a different range of users, we were provided with many insights and information that clarified our doubts. We discovered, for example, that while some people are passionate about cooking and know everything about nutrition and healthy lifestyles, others are simply not that engaged with the topic, demonstrating little interest. Moreover, finances were highlighted as a decisive factor when we talk about food, once it can affect on how people perceive the moment. Those who have a comfortable economic situation are more likely to spend money on moments, experiences, appliances and eating out. While on the other hand, those who have more constraints about it tend to prepare their own food, search for more options and evaluate more than the first group. All of this touches on the lifestyle aspect as well. Many of our interviewed people mentioned some issue related to their nomad…

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