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Coming together

Our very first task for the Master was to come up with an idea, something we wanted to do. It didn’t have to be that developed, just an initial idea. That was our “First pitch”

Daisy’s idea was about consulting services for Boutique hotels and Freelancers on Mallorca. The services part consisted in developing a concept for boutique hotels, managing the operations, marketing and sales strategy, the recruiting and training of the staff and some other strategic aspects. In the matter of the freelancers the idea was to help them start their own business, creating a community of entrepreneurs.

In my case, the idea wasn’t that sharp. I’ve always had this vision for creating more human companies and I thought doing it through Marketing Innovation Consultancy. Covering aspects such as visual design, product, packaging, price and distribution in a more human and sustainable approach.

We carried out an exercise in…

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