Service Design Week

What is the servicedesignweek?

Five days for identifying and designing or re-designing good services in step-by-step sessions and with international facilitators. In our latest versions, we have combined the participation of big companies, from relevant industries with our hands-on workshops and big challenges with real-life projects. We also have the participation of professionals, students, academic experts and recognized professionals to make this event fun and impactful, applying solutions to real problems and going further, besides talks, networking, and beers!

I want a SDW in my organisation

What you will see in any #SDWBCN

We will be happy to host a new version in Barcelona or in your city!
each edition, we explore bigger challenges around Service Design, focusing on rethinking and ideating services that help economic recovery and involve the digital space, practical solutions for medium and small businesses, and key insights for professionals, stakeholders, and business owners!

Public services like healthcare, education, public space, and mobility, among many others have been pushed into the digital era due to the global lockdown and restrictions imposed by COVID-19. The digitalisation of our interactions with the public administration and the limitation of human contact has transformed the way public and commercial services are offered and implemented now. During #SDWbcn we will explore cases, methods, and experiences around the design of on-site services, digital services, and the digitalisation of traditional services.

Join SDW for the masterclasses, service safari, webinars, workshops online, and other activities.

Day One

  16:00-16:30: Service Design Week Opening

Intro to Service Design  - Jorge Rodriguez

16:30-17:45: Masterclass

18:15-18:30: Toolkits: Prints + Digital 

18:30-18:45: Context / Ecosystem Mapping

8:45-19:30: Workshop 

19:30-19:45: How Might We?

Day Two

16:00-16:30: Digitalization of public services
16:30-17:15: Public Services

17:15-17:30: Q&A 

17:30-18:00: Break
18:00-18:30: Stakeholders Map & Systemic value
18:30-19:00: Workshop 1

9:00-19:15: The Moscow Method
19:15-20:00: Workshop 

Day Three

16:00-16:30: Inicio Digital literacy 1
16:30-17:00: Experience as a Service – Challenge.
17:00-17:15: Q&A Sandra 1

7:15-17:45: Customer Journey Mappers
17:45-18:00: Break 15min
18:00-18:30: Masterclass  

18:30-18:45: Q&A

8:45-19:30: Service Design BluePrinting alive.
19:30-20:00: Workshop BluePrint.

Day Four

16:00-16:30: Digital Divide , Literacy and Service Technology

16:30-17:00: 30 min: CaseStudy
17:00-17:15: Q&A 

17:15-17:45: Phygitalización e Innovación.
17:45-18:00: Break 15min 

18:00-18:30: Digitalization and New Business models 

18:30-18:45: Q&A 

18:45-19:45: Workshop. Plan for Testing

Day Five

16:00-17:000: Masterclass Perfect Pitch
17:30-18:00: Grupo
17:45-18:00: Workshop
Break 18:00-18:20:
18:20- 19:30 Pitchings&Feedback
19:30 Conclusions and Closing

Join our Service Design Community and Learn about our previous versions of Barcelona Service Design Week, here.