P&G Summer Bootcamp Barcelona –New Product Concepts

Research camp and generation of product concepts for the P&G shaving and waxing line in Spain.

Creation of fresh ideas and innovative product concepts in a co-creation process with end-users. Novel concepts were generated for the Engineering, Design and Marketing team

Five product concepts generated by users, tested, and prototyped.

 

Concept testing through cultural probes, records, and documentation to deliver to the client.

Challenges

Understand the point of view of different user groups, link services, technologies, preferences, and audience segments. In order to create a minimum of five product concepts that can be implemented by the client's design and engineering department

 

Step One: Organize
Determine objectives, areas of interest, and profile of potential participants. Identification of priorities with the company and its different departments involved to design a customized activities program. Locations, partners, segments, benchmarking, etc.

 

Step Two: Design
Bootcamp design, call, and selection of participants according to the defined profiles, contextualization prior to the event. Online research and discussion forums prior to the event.

 

Step Three: Execute
Bootcamp execution. Create teams, goals, and objectives to achieve. Develop projects and start the competition. Analyze the works to be able to make the award. Generate documentation to deliver and organize post-event work meetings.


Value of the project
The creation of fresh ideas and innovative product concepts in a co-creation process with end-users. Novel concepts will be generated for the company's engineering, design, and marketing team. A wave of fresh, first-hand information from research by users themselves.

 

Results
Five product concepts generated by users tested and prototyped. Concept testing through cultural probes, records, and documentation to deliver to the client.

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