This year #TrendslabBCN has chosen the concept of transmutation. It represents the significant transition humanity is going through in these critical times, into a potentially new kind of species in a new environment. We can see this transformation through: 1. The extreme change in global mindsets that drive extremisms, populisms, radicalisms (see homophobia, racism, domestic violence, etc) 2. Highly technological transitions that accelerated dematerialization trends into full digital data-driven environments, (see Gucci example, Estonia digital citizenship, Deep web, etc.) 3. Radical behavioural changes manipulated by political actors through surveillance capitalism (see The Social Dilemma example) 4. Physical transformations on the planet, animals and human beings. Within this context, each team will explore, step-by-step which are the elements that drive this change, how it is happening and how it creates risks and opportunities in the present and the future for the company projects they are running. At the same time that you learn an overview of our Trendslab method you will consider which elements relate to your client´s project and how can it affect its development.
You can also join this program via the mobile app.