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Value Proposition Design

DTS - Value Proposition Design

Program: Service Design, Entrepreneurship, Business Design
Menu: Value Proposition Design (VPD)
Duration: One day, four hours in the morning and afternoon

Category: Tools


A tablespoon of the course:

As its name says, here we will design value propositions, based on the understanding of the needs of consumers and their different profiles in contrast to the offer we have as a product or service. We will understand the different stages and "match" on the proposal. Finishing with Prototyping and Testing. This course has been designed under our “Learning by doing” methodology which allows us to apply the tools learned in a dynamic and fun way.


Aimed to:

Independent professionals, Entrepreneurs, Company executives, Managers and Administrators with responsibility for teams and problem solving, Department managers, Marketing Directors, Sales Directors, Heads of Area, Supervisors and Personnel linked to the Government, Industrial, Commercial or of Services.



A delicious dish full of how to design compelling and motivating value propositions. Exotic condiments such as the Startegyzer Methodology for the design of value propositions, Stanford PDV methodologies and Cultural probe. DTG methodology on value exchange. Delicious!


Keywords: Services, tourism, culture, health, public services, banking services, professional services, health services, after-sales services, customer service, service design, service design.



For more information on availability or reservations please request a meeting with our team.

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