What happened in Brazil? 20/12


The Red Hot Chili Tapas


AIR MAX HOUSE | CASE STUDY SÃO PAULO / BRAZIL – PAULISTA AVENUE

To celebrate the 30rd birthday of Air Max, the iconic sneakers, Nike, opened a huge house in the middle of Paulista Avenue, in São Paulo – Brazil. The Air Max House , happened in 8 to 26th march and they offered two weeks full of events and totally free, anyone could celebrate this huge party with them. Also, Nike, chose the 8th march to inaugurated the house, because this day Brazilians celebrate the Women International Day and they called some women that represented their empowerment in each community. Some examples were the singer Karol Conka, some athletes sponsored by Nike, like the skater Leticia Bufoni and judo Rafaela Silva, and other important names.

In 30 decades Nike revolutionized the world of run with the Air Max sneakers and they wanted to celebrate this achievement. They chose a…

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