Introduction to the value of design as a differential element of the business, its maximum usage and management within the current structure of the company, manufacturing and marketing. For companies interested in adding design to their business.
Service Design Program oriented to companies that want to improve or design profitable user-centered services with analysis and design methods applied to the design of the store experience, web, customer service, and sales and exhibition spaces.
Current and Future Trends Analysis Bootcamp that will help your company plan present and future strategies in the short, medium and long term. Navigate the uncertainty of the market but in an informed and strategic way
Aimed at companies interested in developing sub-brands, spin-offs, new lines or families of products or investing in new businesses. It provides tools for analysis and measurement of viability and opportunity scenarios.
For companies that start innovation processes and want to do it right from the beginning. Concepts, tasks and essential roles, processes and objectives. Building up an innovation program and its management
The empathic negotiation canvas helps to prepare negotiations by knowing the counterpart in depth and analysing their motivations, objections and possible arguments. Essential tool for strategists, sales, unit managers and middle managers.
Analysis, design and redesign of current and future value propositions for existing or new products and services on the market, detection of errors in the implementation or contribution of value, detection of unexploited opportunities.
Informal meetings to cook up ideas for innovation and speak with expert guests. Events can be private, open to the public, or just for La Innovation Kitchen members. They can take place in your workspace or in our kitchen in Barcelona.