Introduction to the value of design as a differential element of the business, its maximum usage and management within the current structure of the company, manufacturing and marketing. For companies interested in adding design to their business.

What is a Trend? a Hype? a Fad? how can I detect, understand and use trends professionally? All the methods and tools.

The empathic negotiation canvas helps to prepare negotiations by knowing the counterpart in depth and analysing their motivations, objections and possible arguments. Essential tool for strategists, sales, unit managers and middle managers.

Business design at the company or enterprise level to outline ideas and business models, understand opportunities and generate monetization strategies.

Current and Future Trends Analysis Bootcamp that will help your company plan present and future strategies in the short, medium and long term. Navigate the uncertainty of the market but in an informed and strategic way

Customer Journey Mapping as one of the key tools to understand any process and design experiences and services.

Analysis and design of new and circular business models, optimisation of current ones or detection of new resources.

A new way of understanding your clients, segmenting them by preferences and lifestyle to best engage and keep them with you

Service Design Program oriented to companies that want to improve or design profitable user-centered services with analysis and design methods applied to the design of the store experience, web, customer service, and sales and exhibition spaces.

Tools and methods to understand consumer habits, behaviours and preferences and plan sales and marketing strategies

Design Thinking applied to Sales processes, Account Planning and Customer Tracking.

Design Thinking and Lean applied to the design and implementation of Marketing strategies at all levels. Analysis of channels, customer key points and segmentation by tribes.

Analysis, design and redesign of current and future value propositions for existing or new products and services on the market, detection of errors in the implementation or contribution of value, detection of unexploited opportunities.