Probably most of you know this book, but for the ones who don't, I really recommend it.
It has a lot to do with what Josep Maria was talking about in our last Big Data's class..
"Only by collecting and analyzing data did it become clear that men were the ones being designed around, which isn’t an isolated problem. Males are often the default subjects of design, which can have a huge impact on big and critical aspects of everyday life."
Here's also an interview made to the book's author by the 99% Invisible podcast, which is great!