Business sector association of traditional construction companies with the objective of promoting and contributing to the competitiveness of the habitat sector value chain in Catalonia.
Working collaboratively with sector companies to innovate, generate new business opportunities, and achieve shared strategic challenges.
Challenge: Reimagine the design of homes and spaces, prioritizing and basing them on people's needs while remaining profitable.
Step one: Understand the user and identify a key point for improvement in their business and design processes to continue innovating and satisfying their customers.
Step two: Training and guidance within the cluster, providing initiatives and methods for people-centered design, with the goal of meeting basic needs and ensuring the functionality of the space.
Value for the project: Consult and rethink people's needs when inhabiting a space.
Results: Advising companies in the construction business sector, introducing people-centered design.