the post-institutional  learning space

Research your customer

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Program: Service Design, Entrepreneurship, Business Design
Menu: User Research (Customer Research 101)
Duration: One day, four hours in the morning and afternoon
Level: Basic

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A tablespoon of the course:

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We will put on our detective glasses and we will investigate the behaviors, profiles and needs of our clients. You will explore concepts such as coolhunting, trend research, forecasting net hunting and segmentation by clusters, all needed to create 100% effective and relevant strategies. This course has been designed under our methodology Learning-by-doing which allows us to apply the tools learned in a dynamic and fun way.

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Aimed to:

Independent professionals, Entrepreneurs, Company Executives, Managers and Administrators with responsibility for teams and problem solving, Department Managers, Marketing Directors, Sales Directors, Heads of areas, Supervisors and Personnel linked to the Government, Industrial, Commercial or Services.

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Take Away:

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A complete menu full of methodologies and tools to connect with your clients. With ingredients such as trend analysis, consumer tribes, how to detect insights, know the opinion leaders and the main groups of prosumers for home industry. Delicious!

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Keywords:

 

Services, tourism, culture, health, public services, banking services, professional services, health services, after-sales services, customer service, service design, service design.

 

 

For more information on availability or reservations please request a meeting with OUR TEAM.